5 Ways to Use Your LinkedIn Profile to Attract Clients
With so many opportunities available to grab attention and get noticed, are you making the most of your LinkedIn profile?
Put yourself in the shoes of that connection you made at a networking event. When they search your name on the Internet, what will they find?
Generally, they will discover your LinkedIn profile in the top three to five results. If you think about it, that gives you quite a bit of power to catch the eye of potential clients.
Here are 5 ways to use your Linkedin profile to your advantage….
Revamp your background photo.
One of the changes that LinkedIn has implemented is the ability to add a background photo to your profile. This makes the field wide open for opportunities to showcase your company’s branding. At the very least, you should take advantage of this chance to put up some sort of branding that displays your identity or your company.
A better step is to make the most of your background image by addressing a pain point or a desire of your target market. Basically, you put your foot in the door to reveal how you can solve their problems in the rest of your profile.
Make a great first impression with your profile photo.
As the saying goes, “you have only one chance to make a good first impression.” Keep these suggestions in mind as you consider revamping your profile picture:
- Use a head shot that doesn’t come from another photo. Resist the urge to crop out that image and use it on your profile. Take a fresh picture
- People need to see your face, so crop your photo from the elbows up.
- Smile! You immediately show potential customers that you’re approachable.
Develop a headline that solves visitor’s problems.
LinkedIn automatically pulls content from your Experience section as a headline. That means your most recent job title and company will be displayed. Not a big deal – if you don’t mind missing out on opportunities.
When someone stops at your profile, they are not necessarily thinking about you. Instead, they really care more about themselves. Take this opportunity to spell out how the solutions you provide to prospective clients – rather than your most recent position.
You can easily edit this line so in a few seconds, you reveal to prospects how you fix their problems and satisfy their desires. Don’t forget that this line also shows up under your name in the “Who’s Viewed Your Profile” list.
Make the most of your summary.
The “Summary” section provides you an opportunity to explain who you help, how you help, why they should work with you, and how they can get more information.
You have 2,000 characters available – so make good use of all of them!
Most importantly, make it easy for prospects to reach you by putting in your contact information.
Display recommendations from others.
It’s one thing for you to talk about what you do and how good you are at it. It’s better when someone else does the bragging for you!
One of the best places to get recommendations is from past clients, colleagues, and business associates. An easy way to receive recommendations is to reach out and give them.
Flattery does get you places – so include testimonials and endorsements.
Want more useful tips on leveraging your LinkedIn profile to grow a qualified pipeline of sales? Take a look at our 7 Step LinkedIn Funnel Checklist.
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