Targeting the Right Clients with Facebook Ads

Are you ready to create a “client faucet”? Targeting the right clients with Facebook ads is one way for you to control the flow of customers… find that sweet spot that draws in customers.

Or are you content to stick with what you’ve been doing?

I’m sure you know what I’m talking about.

Things like…

Focusing on Free Traffic

I get it. I did it at the beginning of my business too. You spend hundreds or thousands of hours blogging or posting on social media trying to get noticed and direct traffic to your site. The result is an incredibly low return on your investment – your time.

Or maybe you’re…

Focusing on social media.

It’s great that you’ve built up a significant following. What happens when Facebook changes the rules and not as many of your followers are seeing your posts?

There was a time when approximately 8% of your followers would see your posts. Now it’s less than 1%.

It’s a bit discouraging. But there is a way to fix that.

It’s time to stop chasing customers one at a time and start fishing in the right pond.

When you spend all of your time blogging or posting on social media, it’s like casting your net wide in the ocean and hoping some fish will swim into it. When you put your message (Facebook Ad) in front the ideal person, it’s like casting your net in a barrel of fish. You’re guaranteed to catch some individuals who want to buy your product or service.

Targeting the right people with your message also enables you to leverage your time. You spend a little bit of time on ads to get maximum results. No more long hours of blogging or doing social media to find your customers and clients. They will come to you.

That is just one of the things I LOVE about Facebook Ads – a little bit of money and a little bit of testing can result in a huge return. That happened to me. I turned a $126 ad spend into almost $20,000 of income at the beginning of my business.

Another thing I LOVE about Facebook Ads is when you’re fishing in the right pond, you no longer have to chase people and sell to them. Your system automatically brings in customers. You don’t have to convince they need you. Your message will inspire them.

If you think about it, around 10 billion people are using Facebook every day. When you use targeted Facebook Ads, you’ll find that sweet spot that draws in customers and pours them into your business…your very own client faucet.