Create an Authentic Brand Message

Authentic Brand Message

As I was preparing a new program about creating a brand message that lets you stand out from the crowd, I hired a graphic artist to develop a new logo. I shared everything I could think of to help her – colors, fonts, design, etc.

When I got the first draft, she had used all the elements I had sent her. One of the images she chose to incorporate in the logo was a megaphone.

Now, I’m not a proponent of “shouting” your message. Instead, I believe it’s better to “share” your authentic message.

Needless to say, the logo wasn’t going to work for me.

At that point, I realized I had forgotten to give her the most important thing she needed to create a great logo for me: my brand message.

It’s critical to understand that all the design elements – visual, written, spoken and implied – are needed, but they have to work together cohesively. Everything you say, write and do make up your brand.

So I shared my authentic brand message with the graphic artist. I let her know that my brand is all about “Marketing from Within”. It’s about leveraging your passions and strengths in your business, so you can build a profitable business you love. And, above all,  it’s about showing up in your business in a meaningful and authentic way.

Once she understand that, the next draft of the logo was perfect. It clearly expressed what I’m all about.

Ready for a quick brand challenge?

Take some time to study all the elements that support your brand like your logo, tag line, social media profiles, website, bio, etc. and then ask:

Do they work together cohesively?

Do they reinforce your authentic brand message?

Need some more help with your brand message? Get your free Brand Message Template.

About Cindy Schulson

Cindy Schulson shows coaches and consultants how to create crystal clear messaging that gets heard.

Cindy’s worked in Strategic Communications for such companies as Coca-Cola and Visa.

Since 2010, she’s helped her clients transform their brilliance into authentic messaging and multiple streams of income — by marketing with heart vs. hype.

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You can get Cindy’s free Brand Message Template HERE

You can sign up for Cindy's Magnetic Message Webinar HERE


"If you want your message to connect with the hearts and minds of your ideal clients, you have to put YOUR heart and mind into your message." - Cindy Schulson

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