Do you avoid affiliate marketing because you don’t think it can work in your niche? Or maybe you think it is too complicated? The reality is that you can maximize your ROI in any niche by utilizing affiliate marketing – and it’s simple to do. (You may have heard the terms – joint venture, partnerships […]
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One Thursday afternoon, my four partners and I were looking over the books for our small technology firm and had no idea how we were going to cover the next day’s payroll. We had no cash, no investors and no bank to run to. Even considering the painful decision to lay off staff wouldn’t work. […]
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(This article was originally published on Consulting Success) A consultant recently told me “People don’t see a need for my offer.” They went on to explain that their offer isn’t getting any traction. And that their ideal consulting clients aren’t interested in it. It’s like they’re fishing for a trophy client and yet no one […]
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The plethora of automated systems available to sell items like shoes, cell phones, or mixers makes talking to prospects a thing of the past. However, when you sell high-ticket items like IT services, complex software, or executive recruiting automation, not talking to people is not a viable choice. You need to talk to your prospects […]
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A client, Steve, came to me complaining about his low sales numbers. But he was even more bothered that this had been going on for a couple years and he didn’t know what to do to turn it around. Steve offers marketing and technical services to mid-sized businesses, and his record speaks for itself. But […]
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