Your Brand (Visual Identity) Tells Your Story
Lately, I’ve been sharing with you the two of the three Brand Style components. If you haven’t seen those posts, start here with “Want to Create a Memorable Brand? Focus on the Integrity of your Brand Elements” and then go to “Are You Turning Off Your Audience With Your Brand Images?“. You’ll be able to pick […]
Continue reading5 Steps to Start Marketing to the Correct Audience Quickly
The world of online marketing and social media changes rapidly. Keeping up can be hard. Getting new customers in this ever-changing climate is challenging. With a little bit of structure, you can create a plan and start marketing to the correct audience quickly. Let’s talk about five simple steps you can take to get this […]
Continue reading5 Strategies for Marketing the Book You’ve Just Published
How much thought have you put into marketing the book you’ve just published? Selling your book(s) will open up a world of business opportunities you may have never thought of. If you leave the marketing of your book to chance…you leave opportunities at the door. For instance, I used a focused marketing strategy to sell […]
Continue readingSelf Promotion and How to Sell Yourself
When you are in business, you need to know how to sell yourself to gain new clients or customers and grow as an entrepreneur. Amazingly, selling themselves trips up a lot of people up. Talking about themselves and explaining the benefits of what they offer to potential clients or customers is a huge struggle for […]
Continue readingHow to be Recognized as a Leading Expert in Your Field
Becoming recognized as a leading expert in your field is essential for continued business growth – and for charging top dollar for your services and products. But…what do you do if you are starting from scratch? I get asked a lot about how to be recognized as a leading expert when you lack experience, don’t […]
Continue readingDo You Want to Make Money as an Author?
Do you really want to make money as an author? Many dream of writing a book but never see that dream come to light. Unfortunately, of those who want to write a book, only a very small percentage actually succeed in getting their book written – even fewer ever make any money from it. The […]
Continue readingWant to Create a Memorable Brand? Focus on the Integrity of your Brand Elements
Want to Create a Memorable Brand? Focus on the Integrity of your Brand Elements If you want to create a memorable brand for your company and your products or services then the integrity of your brand and your brand elements is critical. What comes to mind when you think of the word integrity? For most, […]
Continue readingTargeting the Right Clients with Facebook Ads
Are you ready to create a “client faucet”? Targeting the right clients with Facebook ads is one way for you to control the flow of customers… find that sweet spot that draws in customers. Or are you content to stick with what you’ve been doing? I’m sure you know what I’m talking about. Things like… […]
Continue readingPowerful Yet Simple Business Lessons Even a Child Can Master
Simple business lessons even in the middle of a snowstorm! Last year, I wrote this article as we were expecting a massive snowstorm. A few months ago, we weren’t expecting quite as much as the previous season, but enough that my “snow angels” showed up on my doorstep ready to assist with my snow removal needs. The […]
Continue readingWhat’s Wrong with Using White Papers to Market Your Business?
Using whitepapers to market your business, your products or services is very common. Not surprisingly, lots of companies use them. On top of that, these companies have a lot in common when it comes to their whitepapers. They ALL: Have at least one, but most of the time more than one, to give away. Think […]
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