Public Relations for Small Business Success
If you are looking for the most effective way to grow your company, then you need to take the time to pursue public relations for your small business. Not only should you work on the podcasts, blogging, and guest posts, but you should work on print, radio, and television. I have been immensely successful with each […]
Continue readingSmall Business Networking Will Increase Your Net Worth
“I get by with a little help from my friends.” Do you? I know that this famous song from the Beatles rings true for me. I’m sure I wouldn’t have reached any level of success without building a strong network of contacts and friends. Successful business networking is one of the essential tools small business […]
Continue reading5 Techniques to Maximize Your Exposure and Media Reach
Congratulations! Your passion and desire to get your much-needed message out to those that need to hear it the most has worked. Everything is lined up: signature speech prepared, fantastic website constructed, marketing gurus studied and an active and engaged online community. Are you ready for the next step? The one where you maximize your […]
Continue reading5 Essential Elements For a High Converting Landing Page
When you want a visitor to your site to do a specific action, you build a landing page. Its sole purpose is to either have people sign-up for your email list or to make a purchase from you. Nothing more, nothing less. Here are the 5 essential elements for a high converting landing page. Be […]
Continue readingMaster Your Pitches and Presentations – Two Signs Your Audience is Disengaged
Imagine this scenario… Today’s the day for the big presentation you’ve been dreaming about. You’ve done everything right – thoroughly researched, clarified your message, and your practiced delivery. Nothing can stop you now. With confidence, you step up in front of your audience make your case and… …it bombs completely! Weeks of preparation down the […]
Continue reading5 Ways to Use Your LinkedIn Profile to Attract Clients
With so many opportunities available to grab attention and get noticed, are you making the most of your LinkedIn profile? Put yourself in the shoes of that connection you made at a networking event. When they search your name on the Internet, what will they find? Generally, they will discover your LinkedIn profile in the […]
Continue readingCreate an Authentic Brand Message
As I was preparing a new program about creating a brand message that lets you stand out from the crowd, I hired a graphic artist to develop a new logo. I shared everything I could think of to help her – colors, fonts, design, etc. When I got the first draft, she had used all […]
Continue readingYou Must be Visible to Prosper in Business
Have you noticed your bank account or your client list is not growing? Or worse – it’s shrinking? Worried about it? If people don’t know about you or can’t find you, they won’t have the chance to become one of your raving fans or enthusiastic clients. You must be visible to prosper in business! Too […]
Continue reading4 Steps to Find Your “Unique MO” and Triple Your Growth
Finding Your Unique MO: WHAT Do you have a great product or service to offer but struggle to keep a steady stream of clients flowing your way? I bet you have even tried many of the so-called “fail-proof plans” that require Facebook advertising, joint ventures, or content marketing. They weren’t quite so “fail-proof” were they? […]
Continue reading5 Steps to Carve Out a Niche for Your Business in a Crowded Marketplace
Carving out a niche for your business in a world full of product offerings and services, the daily bombardment of messages and so-called communications can be overwhelming. For those of us who are not only receivers but also senders, we need to find a way to cut through all the noise and have our message heard […]
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