Master Your Pitches and Presentations – Two Signs Your Audience is Disengaged
Imagine this scenario… Today’s the day for the big presentation you’ve been dreaming about. You’ve done everything right – thoroughly researched, clarified your message, and your practiced delivery. Nothing can stop you now. With confidence, you step up in front of your audience make your case and… …it bombs completely! Weeks of preparation down the […]
Continue reading5 Ways to Use Your LinkedIn Profile to Attract Clients
With so many opportunities available to grab attention and get noticed, are you making the most of your LinkedIn profile? Put yourself in the shoes of that connection you made at a networking event. When they search your name on the Internet, what will they find? Generally, they will discover your LinkedIn profile in the […]
Continue readingCreate an Authentic Brand Message
As I was preparing a new program about creating a brand message that lets you stand out from the crowd, I hired a graphic artist to develop a new logo. I shared everything I could think of to help her – colors, fonts, design, etc. When I got the first draft, she had used all […]
Continue readingYou Must be Visible to Prosper in Business
Have you noticed your bank account or your client list is not growing? Or worse – it’s shrinking? Worried about it? If people don’t know about you or can’t find you, they won’t have the chance to become one of your raving fans or enthusiastic clients. You must be visible to prosper in business! Too […]
Continue reading4 Steps to Find Your “Unique MO” and Triple Your Growth
Finding Your Unique MO: WHAT Do you have a great product or service to offer but struggle to keep a steady stream of clients flowing your way? I bet you have even tried many of the so-called “fail-proof plans” that require Facebook advertising, joint ventures, or content marketing. They weren’t quite so “fail-proof” were they? […]
Continue reading5 Steps to Carve Out a Niche for Your Business in a Crowded Marketplace
Carving out a niche for your business in a world full of product offerings and services, the daily bombardment of messages and so-called communications can be overwhelming. For those of us who are not only receivers but also senders, we need to find a way to cut through all the noise and have our message heard […]
Continue readingBuild Trust in Business by Telling Your Background Story
Do you struggle to be seen as an authority or expert in your field? Have you ever wondered why those superheroes we see in the movies are so believable? For example, we quickly believe that Spiderman can shoot webs from his wrists because he was bitten by a radioactive spider. We accept that Superman can […]
Continue readingFacebook Ads are Effective with a Basic System in Place
Facebook ads are highly effective and I’m so passionate about them! They can drastically reduce the time between starting your business and being profitable. We’re talking months or even years cut off your profitability timeline. I used to think I just needed to build my product, and people would automatically find it. Kind of […]
Continue readingFinding Hidden Opportunities in Your Existing Business
If you’ve been in business for any length of time, you’ll rack up a lot of assets. Some assets are hardware and some are software. Some assets are probably not being used to their fullest extent. These are the hidden opportunities in your existing business and you can receive HUGE rewards for tapping into them. […]
Continue readingOnline and In-Person Networking: You Need to do Both to be Successful
Like many online entrepreneurs and small business owners, I spend a lot of time “networking” via my LinkedIn network, friending new people on Facebook and following people on Twitter. During this time, I’m engaging in conversations, making introductions and producing content. There are many advantages to spending a lot of time building relationships through online […]
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