4 Steps to Find Your “Unique MO” and Triple Your Growth
Finding Your Unique MO: WHAT Do you have a great product or service to offer but struggle to keep a steady stream of clients flowing your way? I bet you have even tried many of the so-called “fail-proof plans” that require Facebook advertising, joint ventures, or content marketing. They weren’t quite so “fail-proof” were they? […]
Continue reading5 Steps to Carve Out a Niche for Your Business in a Crowded Marketplace
Carving out a niche for your business in a world full of product offerings and services, the daily bombardment of messages and so-called communications can be overwhelming. For those of us who are not only receivers but also senders, we need to find a way to cut through all the noise and have our message […]
Continue readingBuild Trust in Business by Telling Your Background Story
Do you struggle to be seen as an authority or expert in your field? Have you ever wondered why those superheroes we see in the movies are so believable? For example, we quickly believe that Spiderman can shoot webs from his wrists because he was bitten by a radioactive spider. We accept that Superman can […]
Continue readingFacebook Ads are Effective with a Basic System in Place
Facebook ads are highly effective and I’m so passionate about them! They can drastically reduce the time between starting your business and being profitable. We’re talking months or even years cut off your profitability timeline. I used to think I just needed to build my product, and people would automatically find it. Kind of […]
Continue readingFinding Hidden Opportunities in Your Existing Business
If you’ve been in business for any length of time, you’ll rack up a lot of assets. Some assets are hardware and some are software. Some assets are probably not being used to their fullest extent. These are the hidden opportunities in your existing business and you can receive HUGE rewards for tapping into them. […]
Continue readingOnline and In-Person Networking: You Need to do Both to be Successful
Like many online entrepreneurs and small business owners, I spend a lot of time “networking” via my LinkedIn network, friending new people on Facebook and following people on Twitter. During this time, I’m engaging in conversations, making introductions and producing content. There are many advantages to spending a lot of time building relationships through online […]
Continue readingYour Brand (Visual Identity) Tells Your Story
Lately, I’ve been sharing with you the two of the three Brand Style components. If you haven’t seen those posts, start here with “Want to Create a Memorable Brand? Focus on the Integrity of your Brand Elements” and then go to “Are You Turning Off Your Audience With Your Brand Images?“. You’ll be able to pick […]
Continue reading5 Steps to Start Marketing to the Correct Audience Quickly
The world of online marketing and social media changes rapidly. Keeping up can be hard. Getting new customers in this ever-changing climate is challenging. With a little bit of structure, you can create a plan and start marketing to the correct audience quickly. Let’s talk about five simple steps you can take to get this […]
Continue reading5 Strategies for Marketing the Book You’ve Just Published
How much thought have you put into marketing the book you’ve just published? Selling your book(s) will open up a world of business opportunities you may have never thought of. If you leave the marketing of your book to chance…you leave opportunities at the door. For instance, I used a focused marketing strategy to sell […]
Continue readingSelf Promotion and How to Sell Yourself
When you are in business, you need to know how to sell yourself to gain new clients or customers and grow as an entrepreneur. Amazingly, selling themselves trips up a lot of people up. Talking about themselves and explaining the benefits of what they offer to potential clients or customers is a huge struggle for […]
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