5 Steps to Carve Out a Niche for Your Business in a Crowded Marketplace
Carving out a niche for your business in a world full of product offerings and services, the daily bombardment of messages and so-called communications can be overwhelming.
For those of us who are not only receivers but also senders, we need to find a way to cut through all the noise and have our message heard by the right people.
Carving Out a Niche for Your Business is Critical.
Without it, your branding, marketing, and positioning will never be sufficient. You need to know your market and have it clearly defined.
Here are 5 steps carve out a niche for your business – so you can be heard over the crowd:
- Answer the question, “So what?”
- Know clearly your customer’s WIIFM (What’s In It For Me?)
How can you translate your story in a way they will actually receive and act upon?
- Consistency in your message is essential.
- Utilize a variety of media.
- Continually communicate.
Make sure your employees are educated about and stay “on message”.
You can even utilize your clients are a type of sales force via referrals, so they should also understand precisely what you do.
Getting noticed in a sea of noise is entirely possible with effort and focus. When you are busy building your business, it is easy to put clarifying your message on the back burner. If you take the time to solidify your message in a way that your intended audience can hear, consistently, and put it out via on a variety of media channels, you’ll discover that you will stand out.
Commit yourself to these five steps and see where it takes you!
To learn more, check out Bev Flaxington’s latest books:
Make the Shift:
The Proven Five-Step Plan for Corporate Teams.
Understanding Other People:
The Five Secrets to Human Behavior
- The 6 Secrets to Creating Strong Teams in Business - January 3, 2019
- 5 Steps to Carve Out a Niche for Your Business in a Crowded Marketplace - July 16, 2018
- Identify What Is Holding Your Business Back - June 23, 2018
- Tips for Dealing with Upset or Disgruntled Employees - December 30, 2017
Check Out Bev Flaxington’s latest books:
Make the Shift: The Proven Five-Step Plan for Corporate Teams
Understanding Other People: The Five Secrets to Human Behavior
"Seek to understand so that you meet others in their space, not insist they join you in yours."
"Obstacles are merely opportunities in disguise – learn to focus on those you can control and influence."
"Your self-talk is your best friend, or your worst enemy. You choose."
"Ideas need specific steps in order to become reality. Be specific and granular and make progress a little at a time."
"Your greatest strengths can be your biggest areas for improvement in different situations. Know yourself so you can leverage where appropriate, delegate when necessary and outsource for success!"