The Business Success Cafe is....
The Perfect Coffee Break!

Only 20 Minutes and It's FREE

New Educational Topics Weekly with Global Experts! Don’t Miss a Single One!

Even if you can’t attend - register anyway and we'll send you the replays.

A Message From Your Host…

Cathy Demers

Cathy Demers

What is the Business Success Cafe?

It’s a weekly gathering of small business owners from around the globe. We come together via a telephone conference (with an optional webcast) to learn first-hand from a wide variety of business growth experts.

These global experts, hand-selected for their specific expertise, share with you and your peers important information and priceless tips you need to ensure your business success.

If you’ve been thinking “I need to spend more time learning how to grow my business but I can’t seem to fit it into my day” then this is the perfect solution for YOU!

The Business Success Cafe is where success-minded small business owners, just like you, gather to take a break from their hectic day, and all the problems du jour, to learn from business growth experts in a relaxed virtual environment.

Most importantly you don’t need to carve an hour or more out of your busy schedule…each event is JUST 20 minutes!

Attend from anywhere! While you do need to bring your own coffee…there is no driving, no parking, no hassles…and no tipping the barista.


with Ellen Finkelstein

Jump Start Your List to Jump Start Your Business:
5 Unusual (and Free) Ways to Grow Your List

January 20

You've probably heard "If you build it, they will come" from the movie "Field of Dreams”.

 

The problem is, when it comes to your business,  it's just not true.

 

You need to start by building an engaged audience interested in what you want to sell. It's obvious - get more subscribers and you'll get more sales.

 

That means you must do 2 things: 

  • Grow your list of email subscribers. Not just any list - a list of subscribers who want exactly the type of knowledge you have to offer.

  • Work with partners who will gladly refer their subscribers to YOU.

 

If you've been struggling to grow and maintain your list with hungry buyers, join us and learn 5 novel (and free) ways to grow your list quickly. Even if you’re starting from scratch.

 

These techniques are not technical or time-consuming and you can start using them right away.

 

Don’t miss this highly practical session for jumpstarting your email list...and your business!

About Ellen Finkelstein


Ellen Finkelstein teaches experts who want to get their knowledge out to the world, how to reach more people and turn their knowledge into profitable online products and courses.

With over 20 years online experience, Ellen has created websites with high search engine rankings and that get up to 300,000 visitors per month. She has over 24,000 email subscribers and thousands of followers on social media.

Ellen has authored books with major publishers such as McGraw-Hill and Wiley & Sons and she’s successfully created and sold dozens of online products and courses.

...Cannot wait for another one!

learned some information that I can use right away in my business. I appreciate the help and support...cannot wait for another great presentation. 


with Adrian Savage

Boost Your Email Deliverability!
How to Avoid The Spam Folder and Double Your Open Rates

January 27

It’s depressing when emails to your hard-won prospects and contacts are blocked, throttled, bounced or tossed directly into a spam folder.

 

The term “email deliverability” describes the likelihood that your email broadcasts actually make it to your subscriber’s inbox. 

 

It’s a topic on every internet marketer’s mind when they struggle to improve their email open rates - but most don’t know how to tackle it...so it just keeps getting worse.

 

The world of email marketing has changed and the rules are very different to how they were even just a year ago. 

 

If you don't know the new rules of the email marketing game, you may already be hurting your “sender” reputation which means your emails may automatically land in the recipients spam folder...without you even knowing about it. 

 

In this uber-important training, email geek Adrian Savage will show you how to avoid having your important email communications thrown into “email jail”, stay clear of your prospect’s spam folders.... and enjoy open rates of 40% or more!

About Adrian Savage


Adrian Savage is a dad, a geek and an entrepreneur. He left the corporate world 10 years ago and now specializes in email deliverability: how to avoid the spam folder and double your open rates.

He's helped many well-known names improve their email performance and is also the founder and creator of the “Deliverability Dashboard”, which quickly and simply shows how well your emails are performing and how you can get even more people opening and reading your emails.

Business Owners Love the Business Success Cafe!

The guests that Cathy interviews give practical, actionable ideas that most times I can find a way to act on immediately.

Right behind learning doable ideas, I enjoy the connection with smart people – and that happens on the Business Success Cafe.


with Jane M. Powers

Speak with Confidence - Sell with Authority

February 3

If you want to sell, you must articulate your message so clearly there is no question you are “the one” with the solution your prospects need.


Digital marketing, tech strategies, and anything online depends on brand recognition, effective messaging, and a unique spin on who you are. 


There’s so much competition for ears and eyeballs...you need to ditch old fashion messaging and learn how to deliver your own unique money-making message!


Whether written or spoken, if your message is not clear and concise, you will remain buried by the competition.

In today’s 20 minute education you’re going to learn how to connect, capture, and close your ideal client from any platform - in just 17.5 seconds!


Jane M. Powers will teach you how to deliver a powerful, heart-felt, influential message that will have your ideal prospects sit up, pay attention, opt-in and buy like never before. 


Join us and learn how to craft your unique INTROmercialⓇ - so you can make a bigger impact, captivate your prospects and mobilize your ideal clients to take action and experience more of what you have to offer. 


When you know how to turn your authentic message to money, you’ll speak with confidence and sell with authority.

About Jane M. Powers


Using her straightforward, big-hearted style, Jane M. Powers guides thousands to transform their message to money from any platform, with her "Speak to Profit" formula.

 
With decades of successful speaking and coaching, and perhaps most importantly, real-life experience founding and running multi-million dollar businesses, Jane appreciates that success is truly about the power of your message.


With nearly 30 years of sales success as a Corporate Executive and Entrepreneur, she brings you everything you need to take advantage of the most powerful tool around to make money - Speaking!

One of the best things that has happened in my life! Really.

The Business Success Cafe has been one of the best things that has happened in my life! Really.


The presentations are to the point, invariably helpful and insightful, and always encourage me in my solopreneurship in some way.


I love that these ''coffee breaks'' are do-able in a busy day. They are golden.


with James Lam

How to Build Your Best Ever Product - Around You!
(So You’ll Never Have Competition Again)

February 10

If you have an online product that you want to sell more of, or you have one “in development” - this 20 minute training is a must attend!


Most people, suffering from poor product sales, think it's the marketing that needs improvement....when it's actually the product itself that's wrong!


James Lam will teach you how to build your best course or product ever, and avoid the pitfalls experienced by so many online entrepreneurs.


He’ll show you how to create a product that's uniquely you - one that your competition can never touch - and one that keeps ringing the cash register over and over.  


You'll learn:

  • The #1 reason most online entrepreneurs never make it past year 3, and how to avoid this!

  • The biggest pitfalls that entrepreneurs make when creating their courses, products or services.

  • How to create a course or product that attracts the people you truly want, and a product that your competition can't compete with.

  • How to finally use the biggest asset in your product and business!

  • And more!

About James Lam


James Lam, owner of LAM - Look Ahead Marketing, helps heart-centered entrepreneurs who have inspiring messages discover their superpowers and then use those gifts to shape their businesses into change-making enterprises via his 12-week signature program, ”Superpowered Business Success”.

James also built the successful franchise “Learn Photography Company” with over 5,000 students at ten studios across Canada.

Absolutely Amazing!

The content that Cathy provides each week on her Success Cafe is absolutely amazing.

What makes it such a great program is the diversity of topics covered and the fact that each speaker is challenged to present tons of content within a 20 minute coffee break.

As a result, I've been exposed to many ideas that I would not have had the opportunity to see otherwise.


with Estie Rand

Social Media Magic:
The Only 5 Things You Need to Know
To Maximize Sales on EVERY Social Media Platform

February 17

Estie Rand is back at the Business Success Cafe to teach you her 5 Step Process for growing your business reliably on every social media platform.

You'll learn which platform is the best one for your business, and how to use it, even if you've struggled with social media in the past.

We all know that social media has the potential to grow any business - it's just a matter of doing it right.

In this free 20-minute Cafe, Estie will unlock your success with social media, without it taking over your life. In fact, Estie will show you how social media marketing can be pleasant and fun for everyone!

You'll leave empowered with the clarity on your best social media marketing path and how to get real results in a short amount of time.

About Estie Rand


Estie Rand is an award-winning business consultant, marketing strategist, internationally acclaimed speaker, and founder of Strand Consulting, a multinational business consultancy that’s focused on helping small business owners scale their businesses to make big profits.

She believes very strongly that everyone can build professional and profitable businesses doing what they love, and she’s here to guide them so they can bring their vision to life with a lot more ease and even fun!

A certified professional coach for over 12 years, Estie pours all her experience into her work, making her services highly valuable and effective to anyone who seeks them.

Through Strand Consulting, Estie helps small business owners around the world by providing business and marketing strategies that allow them to launch, grow and scale their businesses.


with Cindy Bidar

The Only Three Elements You Need
to Create a High-Converting Marketing Funnel

February 24

To hear some “gurus” talk…you can't successfully sell your products or services unless your funnel map looks like an aerial view of the Los Angeles freeway system!

They’ll tell you, you need to take your prospects through a twisting journey of nurture sequences, carefully timed retargeting ads, tripwires, upsells, multiple landing pages, re-engagement offers, and even surveys.

But…if you're new to online business, the entire funnel concept is just one more mind-boggling thing to add to an already overwhelming stack of strategies to learn and implement.

Let's keep it simple, and focus on the three pieces that really matter instead.

In just 20 minutes, Cindy Bidar will show you how to create a marketing funnel anyone can create, and more importantly, one that converts visitors into customers through an easy, three-step process.

No need for confusing jargon, costly ads, or complex software, and there's definitely no need for a map.

About Cindy Bidar


Cindy Bidar's online career has spanned multiple specialties, including content and copywriting, marketing and operations management, coaching, and consulting.

She's had the privilege of working with some of today’s most profitable online businesses, and has helped train 7-figure marketing teams and overseen the set up and management of hundreds of marketing and sales funnels.

Through her training courses and popular Six-Figure Systems membership, she helps her clients scale their businesses by creating automated systems that improve conversion rates, increase sales, and add more profit to the bottom line.


with Lou Bortone

Video Marketing Trends & Opportunities

The global events of the past two years have shaken up how people consume and interact with information unlike anything we’ve seen since the advent of the TV.

For small business owners everywhere life has changed and video marketing has become more important than ever!

Join us and discover the latest video marketing trends and hot new opportunities so you can gain more influence, impact and income this year.

Lou Bortone, video marketing guru, will share new insights to help you get the most from using simple videos.

During this 20 minute fast-paced training, you'll learn:

  • Top 5 marketing trends that will impact your business in a big way
  • What's most important to consumers in a post-pandemic era
  • Best video tools and resources for engaging your customers
  • Do-not-miss video marketing trends and hot opportunities

About Lou Bortone


Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005.  He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.

 

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.  

 

Lou is a popular speaker, author, and ghostwriter of six business books.  He’s also the author of “Video Marketing Rules: How to Win in a World Gone Video.”



with Dan Janal

Write Your Business-Building Book…in a Flash!

Successful business owners and professionals know that writing a book can help them build their businesses.
A book that showcases their knowledge and expertise can help them attract new clients (so they make more money) and leave a legacy.


But far too often, despite having a great idea, would-be authors either don't get started, or worse - don’t get the book completed…because of limiting beliefs and myths that hold them back from reaching their dreams.


In this training you’ll discover:

  • Popular myths about writing and publishing that may be holding you back from getting your book out the door (we’ll bust those myths!)
  • Common limiting beliefs book writers face and how to overcome them (no - you don’t need an MBA to write a business book)
  • The 3 keys to kick start writing your book - and how to see it through to finished
  • Resources that will help you write your book…in a flash!

About Dan Janal


Dan Janal helps professionals and business owners write books they can be proud of.


An intuitive and insightful book coach, developmental editor, and ghostwriter, Dan shapes stories and strategies that can transform a career or a business.


As an award-winning newspaper reporter, he’s interviewed President Gerald Ford and First Lady Barbara Bush.


Dan has written more than a dozen books that have been translated into six languages. His latest book is, “Write Your Book in a Flash.” 


He’s also the host the podcast, “Write Your Book in a Flash with Dan Janal,” which was named one of the top 50 podcasts for thought leaders by Thinkers360.com 


Just some of the things you'll learn at the Business Success Cafe:

  • Say “NO” and Attract More Clients Online
  • Measure What You Treasure: Train Your Brain and Get More of What You Want in Just Two Minutes a Day
  • If You Chase Two Rabbits…You’ll Catch Neither One: Staying Focused on Your Priorities
  • Want More Money in Your Jeans? How to Shift Your Focus from Income to the Bottom Line…Profit!
  • Entrepreneurial Isolation Sickness – Remedies for Those Who Work Alone
  • …New Topics Are Added Weekly! Attend As Many As You Like