Congratulations! Your passion and desire to get your much-needed message out to those that need to hear it the most has worked. Everything is lined up: signature speech prepared, fantastic website constructed, marketing gurus studied and an active and engaged online community. Are you ready for the next step? The one where you maximize your […]
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When you want a visitor to your site to do a specific action, you build a landing page. Its sole purpose is to either have people sign-up for your email list or to make a purchase from you. Nothing more, nothing less. Here are the 5 essential elements for a high converting landing page. Be […]
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As business owners, we have many things constantly pulling at us. There are many ways to run a business better, make more money and serve more people. Each day we may find ourselves putting out so many fires that we may wonder if it’s even worth it. There are many reasons we should be grateful […]
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Imagine this scenario… Today’s the day for the big presentation you’ve been dreaming about. You’ve done everything right – thoroughly researched, clarified your message, and your practiced delivery. Nothing can stop you now. With confidence, you step up in front of your audience make your case and… …it bombs completely! Weeks of preparation down the […]
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Some time ago I saw poster of a gazelle and a lioness at a watering hole only a meter or so apart. The gazelle is drinking in peace, completely oblivious that the lioness is staring at it. The title of the poster? Complacency. The tagline? Apathy comes before calamity. Look it up. When you look up the definitions […]
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Many sales professionals make the same mistake with LinkedIn. They use it as a sales tool when no one likes being sold to. Consider this: if you went to an in-person networking event, you wouldn’t saunter into the room, toss around a bunch of business cards and then walk out. This is impersonal at the […]
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Have you noticed that many businesses rely on teams to get projects done? The ultimate goal for many companies is to have teams that can work together to efficiently accomplish the vision of the firm. The reality is, this doesn’t happen much of the time. Strong teams in business utilize six essential elements that make […]
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If you are a parent or have been around small children, you’ve likely seen a temper tantrum…or two! As an adult, you realize the importance of getting things done a certain way in a specific period of time. But a three-year-old doesn’t necessarily see it the same way. If you think about it, there are […]
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With so many opportunities available to grab attention and get noticed, are you making the most of your LinkedIn profile? Put yourself in the shoes of that connection you made at a networking event. When they search your name on the Internet, what will they find? Generally, they will discover your LinkedIn profile in the […]
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As I was preparing a new program about creating a brand message that lets you stand out from the crowd, I hired a graphic artist to develop a new logo. I shared everything I could think of to help her – colors, fonts, design, etc. When I got the first draft, she had used all […]
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