I bet you’ve heard loads of stories about people’s successes and failures using Facebook ads. Some have been wildly successful. Others, and you might be in this camp, find success has eluded them. Those who haven’t found the magic pill are probably making the following three mistakes. Mistake #1: Throwing Up an Ad without Researching […]
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The plethora of automated systems available to sell items like shoes, cell phones, or mixers makes talking to prospects a thing of the past. However, when you sell high-ticket items like IT services, complex software, or executive recruiting automation, not talking to people is not a viable choice. You need to talk to your prospects […]
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When building relationships of any sort, a key element for building a solid foundation is trust. So, when it comes to creating and maintaining a long-lasting relationship with your prospects, long before they become a customer, they need to know they can trust you and the information you provide. Once they trust you – they […]
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I do a lot of teaching and training. And while I can gather a group of small and local business people together and spend three hours teaching them the ins and outs of social media, it’s painfully obvious that people don’t understand what social media means and how to utilize it. They just don’t get […]
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Are you benefiting from the advantages of guerrilla marketing? The ways of the Guerrilla Entrepreneur are many. Using unusual and creative methods of marketing is the hallmark of the Guerrilla Entrepreneur. But it’s more than just unconventional marketing that makes the GE. There are 10 specific advantages of Guerrilla marketing – ones that you have […]
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When you finish a project for a client do you look to revenue as the only way to measure success? Have you ever worked hard on a project for a client only to get what you felt were less than desirable results because the revenue goals weren’t even close to what you had hoped? We’ve […]
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A client, Steve, came to me complaining about his low sales numbers. But he was even more bothered that this had been going on for a couple years and he didn’t know what to do to turn it around. Steve offers marketing and technical services to mid-sized businesses, and his record speaks for itself. But […]
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