How to Effectively Reach Your Audience

reach your audience

Life was tough growing up. When I wasn’t walking barefoot uphill both ways to school, my entertainment choices were limited to about five television stations and a handful of radio stations. Depending on how far we lived from the city, rabbit ears on TVs and antennas on roofs were commonplace — even aluminum foil came […]

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Generosity as a Business Growth Strategy

business growth strategy

I gave a 10-minute talk for Joe Polish’s Genius Network Mastermind Group. I decided to share some what I shared during my talk. The purpose of these 10-minute talks is to share a concept or idea—one that you use in your day-to-day business—that other members of the group can implement in their own lives and/or […]

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What Do Bears and Your Prospect Calls Have in Common?

The plethora of automated systems available to sell items like shoes, cell phones, or mixers makes talking to prospects a thing of the past. However, when you sell high-ticket items like IT services, complex software, or executive recruiting automation, not talking to people is not a viable choice. You need to talk to your prospects […]

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Advantages of Guerrilla Marketing

advantages of guerrilla marketing

Are you benefiting from the advantages of guerrilla marketing? The ways of the Guerrilla Entrepreneur are many. Using unusual and creative methods of marketing is the hallmark of the Guerrilla Entrepreneur. But it’s more than just unconventional marketing that makes the GE. There are 10 specific advantages of Guerrilla marketing – ones that you have […]

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