I’m Fine, Thanks. Are you Settling for Mediocrity?
Some time ago I saw poster of a gazelle and a lioness at a watering hole only a meter or so apart. The gazelle is drinking in peace, completely oblivious that the lioness is staring at it. The title of the poster? Complacency. The tagline? Apathy comes before calamity. Look it up. When you look up the definitions […]
Continue readingBiggest Mistake Business Owners Make on LinkedIn
Many sales professionals make the same mistake with LinkedIn. They use it as a sales tool when no one likes being sold to. Consider this: if you went to an in-person networking event, you wouldn’t saunter into the room, toss around a bunch of business cards and then walk out. This is impersonal at the […]
Continue reading5 Ways to Use Your LinkedIn Profile to Attract Clients
With so many opportunities available to grab attention and get noticed, are you making the most of your LinkedIn profile? Put yourself in the shoes of that connection you made at a networking event. When they search your name on the Internet, what will they find? Generally, they will discover your LinkedIn profile in the […]
Continue readingOnline and In-Person Networking: You Need to do Both to be Successful
Like many online entrepreneurs and small business owners, I spend a lot of time “networking” via my LinkedIn network, friending new people on Facebook and following people on Twitter. During this time, I’m engaging in conversations, making introductions and producing content. There are many advantages to spending a lot of time building relationships through online […]
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