If you don’t tap into the buying habits of your prospects, which are mostly unconscious, you’ll struggle to convert prospects into customers. Being in business means you have a product or service you want to sell. This means you’ll need to invest in some marketing. It may be easy to follow a formula for the […]
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How many times have you watched a movie and cheered for the underdog? That seemingly insignificant character that usurps the villain’s plans? Recently, I watched Food, Inc. which pits the large food corporations against the small business operations. I am a bit of a cynic when it comes to “big business conspiracy cover-ups,” and I […]
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