Erik Luhrs
Erik Luhrs
What’s Wrong with Using White Papers to Market Your Business?
Using whitepapers to market your business, your products or services is very common. Not surprisingly, lots of companies use them. On top of that, these companies have a lot in common when it comes to their whitepapers. They ALL: Have at least one, but most of the time more than one, to give away. Think […]
Continue readingFigure Out Your Target Market and Become One with Them
“The definition of insanity is doing the same thing over and over and expecting a different result.” – Bill Wilson, Founder of Alcoholics Anonymous That quote describes one of my biggest pet peeves – seeing people fail to identify what their target market wants, then spend a ton of money on marketing and lead generation, […]
Continue readingInfluencer Outreach: Why Nobody Replies to Your Follow-up Emails
Does this sound familiar? You’re working away minding your own business when you hear that familiar ding of an email sneaking into your inbox. When you look at it, this is what you see: FROM: John Doe (Who is this John Doe, anyway?) SUBJECT: Let’s chat (Or some foolish subject line that suggests you know […]
Continue readingWhat Do Bears and Your Prospect Calls Have in Common?
The plethora of automated systems available to sell items like shoes, cell phones, or mixers makes talking to prospects a thing of the past. However, when you sell high-ticket items like IT services, complex software, or executive recruiting automation, not talking to people is not a viable choice. You need to talk to your prospects […]
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